We set out to make one great red wine.
Our first harvest yielded young fruit - not really mature enough for a great red wine. So we improvised - "let's make a Rose for ourselves - think Domaine Tempier". Did I mention we are a little crazy? So we used our entire first harvest to make Rose for ourselves. Picked at the right time for acidity. Pressed for that gorgeous color that takes you to Provence. And aged - yep aged - it for 6 months in neutral French Oak.
Most of you are saying WTF right now, but hold tight. We bottled the wine. A couple weeks later a friend told me I should enter the wine - which I named "Air", in the SF Chronicle Rose tasting contest. Of I said - "WTF - its our first wine, its in bottle shock, young fruit". He replied "Why do you care?" And of course I responded "WTF - you are right". So I sent off the samples and prepared to get slammed in the review.
The panel tasted 174 wines. They picked their favorite 20. Air was one of the 20 they loved and reviewed. Sometimes the best ideas are a little crazy.